Lots has changed with digital marketing in the last few years. Today, advertising online, especially with social media, relies a lot on visual images which is much different than it was years ago when most ads were most often blocks of informative text, or the long form sales letter.
This could be because studies have shown that we are able to process images nearly 1000 times faster than just by reading text. A picture really is worth 1000 words! It makes sense that the internet has become filled with various forms, styles, and combinations of visual data.
This has become even easier now that technology has evolved and almost anyone can create and post attractive videos and images to promote content engagement, comprehension, and effectiveness.
As you’ve probably noticed, videos and images get the most likes, shares, and comments on social media, and that's no coincidence. With the increasing popularity of Instagram and Pinterest for business, images and other forms of visual content play a crucial role in effective online communication and interaction.
Here are four tips on how you can use images and videos to enhance your social media content and create more opportunities for engagement:
1. Get more shares and comments with combination content-images
Everyone loves images that include quick snippets of content like a motivational quote, quick “how-to” tips, infographics, and checklists. By incorporating some of these into your posts, you will be giving your audience a better experience and increasing the likelihood of shares, likes, and comments. All you need to do is spend an hour on Facebook to see that these types of images are often very popular and can go viral quickly, giving you even more exposure on social media.
2. Use The Right Tools To Create Your Images
It can be really easy and inexpensive to create compelling images for social media. My two favorites are the Social Blastr Visual Composer tool and Canva, which is a free app you can download on your phone to create images on the go and upload to your social media management tool in less that 30 seconds. There's absolutely no need to spend money on graphic design software or hire an artist if you feel comfortable with basic technology and have a decent eye. The Social Blastr Visual Composer tool is built into our free social media dashboard allowing you to create beautiful images quickly and easily, then share them across your social platforms with just the click of a button. It's free forever, so sign up today and see just how easy it is to get creative!
3. Use Images With A Call To Action
Images can do more than just convey information. They're also highly effective as lead bait and teasers for blog posts, articles, social media posts, videos, and more. All you need to do is to use your visual composer tool to quickly add a call to action to get people to click on the image. Then set your image to open a new page and, voila, your audience can be directed to any other webpage you'd like them to view. The possibilities are endless!
4. Don't be afraid to hire a professional
If you don't feel like you've got the time or ability to create images regularly, there are professionals to help you that can be hired for a reasonable price. A social media content professional can easily create attractive images for your posts, as well as other types of content, ensuring that everything flows well and that you put your best foot forward online. For less that $200 a month, you can have a social media content created for two social platforms and posted 5 times a week. Many small business owners have found that this small investment for a specialist is definitely worth it. If this sounds like you, check out our social media content packages. We've got options for every budget so head on over to our services page to see how we can kick your social media presence into top gear.