When it comes to marketing efforts, having sufficient resources is often a struggle for small business owners. They know that social media is a cost-effective way of getting a company in front of thousands of people but planning a focused content strategy can be overwhelming.
Most small businesses don't have the resources to hire a part-time employee to take care of managing their social media accounts, so they're either left with the choice of doing it themselves or hiring a freelance social media manager. Either way is fine as long as you have the right tools and focused strategy to get optimum benefits and success from your efforts.
Here are four essential elements to help you get started:
1. Establish your goals: First and foremost, you need to determine what you want to accomplish with social media. You must decide whether you want to drive more traffic to your blog or website, to create brand awareness, or increase the sale of your products and services. After you have set your goals, you can then go ahead to determining your audience, which is crucial to selecting what social media platform is going to give the biggest ROI.
2. Determine your audience: Your audience needs to be at the forefront of every social media plan. After all, it's called "social" media which means that content must be created to benefit the end user. It shouldn't be completely self-congratulatory. As a result, you must specify who your ideal audience is, and what suits them best. In fact, you should do a bit of research to understand their most preferred social media platforms as well as products and services that they use most. In doing so, you are most likely to achieve your goals rather than flip-flopping with content that puts off your intended group.
3. Identify your social media platform: At this point, you’ve already set your goals and have identified your target group. Next, it is critical to develop and share content on a platform that best fits your business. Your audience should be the main factor for choosing your platform because they are the main stakeholders. Also, the nature of your business can guide you in making this critical decision. For example, if your business creates images, you may consider visual platforms such as Instagram and Pinterest. Likewise, Twitter and Facebook offer the best way to interact with like-minded individuals and potential clients. You can use LinkedIn to generate sales leads as well if you're in a B2B market. As a rule of thumb, only take on what you can manage. This usually means picking 2-3 social media platforms and doing them well, rather than trying to tackle them all. For instance, if you create social profiles on several platforms, ensure you post content in all of them at regular intervals. If you have lots of profiles that you only post to a few times a year they look like "ghost profiles" which can end up having negative implications for your brand.
4. Engage your audience: Don’t just share content- engage as well. In doing so, you create substantial client following and gain authority to control their behaviors. There are various ways you can do so including prompting your target group to like, comment, and share content. On the one hand, you create Twitter lists to stay on top of what is trending, and on the other, use tagboard to navigate around relevant hash-tags.
Final thoughts: Social media is the most critical aspect for the growth of any business in 2018 and there are more businesses than ever online, all competing for a share of the audience. Therefore, anyone who manages social media profiles for small businesses needs to have the essential tools to make their profiles stand out from the rest.
One such tool is the Social Blastr social media management dashboard. This awesome tool offers both free and premium software that lets social media managers create and schedule content for multiple platforms from one dashboard. Besides managing medial social accounts and saving time, the tool enables you to access trending content to curate and the tools to analyze your strategies effectively.
Head on over to social.intelligencelocal.com to get your free forever account today!